A Marketing Agency for
B2B Brands
Marketing Complexity
Founded by a former NVIDIA and Microsoft Creative Director, Generative is a digital marketing agency specializing in complex subject matter.
Featured Clients
What We Do
🎗️ Google Advertising
Bring new users onto your platform with a comprehensive PPC strategy. Our team understands the competitive landscape of B2B brands, ensuring that you are positioned correctly.
🎯 Digital Advertising
From LinkedIn to Meta, we understand what it takes to create, test, and iterate on compelling ad creative. Our team of career-long creative minds will craft ad copy and graphics that convert.
🤖 AI-Informed SEO
AI is coming for SEO with LLM-written search results. We’re always looking ahead to the next 24 months of SEO strategy rather than pushing ideas that used to work over the last decade.
✏️ Complex Writing
Think an agency can’t write for you because your subject matter is too complex or your tone of voice is too unique? We’ve developed a proven, scalable editorial process that works at volume.
🎨 Graphic Design
Designing for B2B brands takes a special kind of mind. Our designers and creative directors understand the nuances of how B2B marketing looks and sounds; designing content that converts.
📹 Video & Animation
There has never been a better time to diversify your content streams. Our video and animation team produces high-quality animated explainers, testimonials, and more.
What Our Clients Are Saying
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Generative is an invaluable partner for any organization. You'd have a hard time finding a more knowledgeable, reliable, and results-driven team.
Leslie Olsen | Ontra
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Generative was able to build a team for us that not only writes thought leadership content our peers respect but also does it in our voice.
Peter Smith | Semaphore Solutions
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With deep B2B experience and broad strategic and creative capabilities Generative has been instrumental in producing content at scale.
Cameron Maxwell | Fundbox
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In under 12 months, our organic search traffic has doubled to 32% of all traffic and is now our highest source of traffic to Resource Center.
Emily Perkins | C2FO
Content with Real ROI
This example from our work with Dexcom shows how we created a blog from scratch and turned it into a competitive content resource center.
To do this, our team used an AI-powered content intelligence platform. Then, using the information gathered, we generated SEO-backed content ideas for a year’s worth of blog posts that our writing team went on to execute.
The results speak for themselves.
First-page ranking on Google for three competitive industry key phrases identified by Dexcom as priorities.
Page 1
Increase in total blog sessions quarter over quarter with an average time on page of 12 minutes.
77%
Increase in conversion when customers’ first point of contact with the website was the Dexcom Blog.
256%
Take a Look at Our Work
Our full-service team develops assets for AI companies at every stage of growth, from branding to SEO strategies to execution with blogs, animation, video production, and paid digital advertising.
Check Out Our Writing
Our content writing clients include Fortune 500 tech companies, world-leading medical devices, and cutting-edge startups. We employ a proprietary editorial process that results in articles that your internal subject matter experts will proudly publish.
Follow the links here to see our published work.
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CISCO's AI and quantum computing incubator. You can find our work on their blog:
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Canada's leading genomics laboratory software developers. We created and continue to author their blog:
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The world's premier continuous blood glucose monitor wearable, sold internationally. Our team created and continues to author their blog:
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One of the world's largest invoice financing companies, with clients like Walmart. Our team audited, edited, and wrote their blog:
Full Services List
Digital Marketing
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Google Ads for AI Companies
Boost your AI company’s visibility with well-targeted Google Ads that connect you to potential clients searching for AI-driven solutions. Our end-to-end campaign management ensures you get the most out of your advertising budget, driving traffic and generating leads.
Why Use Google Ads for Your AI Business
• Drive Website Traffic
• Increase Phone Leads with click-to-call ads
• Enhance Event Engagement and Increase Attendance
How We Drive Your Success
• End-to-End Campaign Management: From setup to reporting, ensuring maximum ROI.
• Cost-Effective Advertising: Only pay when someone clicks on your ad.
• Optimized Conversions: Refine landing pages and track calls to capture every lead and boost ROI.
• Targeted Reach: Focus ads by location, from local zip codes to global markets.
• Custom Ad Timing: Target customers when they’re most active.
• Cross-Device Visibility: Reach potential clients wherever they are.
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SEO Services for AI Companies
Improve your AI company’s search engine rankings and online visibility with our comprehensive SEO services. We optimize your site to attract potential clients through targeted strategies that keep you ahead in the competitive AI industry.
How We Drive Your Success
• Advanced Keyword Research: Target relevant search terms in your AI niche.
• Dedicated Account Manager: Personalized SEO management and support.
• Google Analytics & Search Console Setup: Track key metrics and optimize search performance.
• Monthly Reporting: Detailed updates on rankings, traffic, and SEO improvements.
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Facebook Ads for AI Companies
Connect with new customers and build lasting relationships with targeted Facebook Ads that promote cutting-edge AI solutions or build thought leadership in the industry.
Why Use Meta Ads for Your AI Company
• Specific Behavior and Demographic Targeting.
• Facebook and Instagram Cross-Platform Exposure.
• Ads Designed for High Engagement.
How We Drive Your Success
• End-to-End Campaign Management: From setup to reporting, ensuring maximum ROI.
• Precise Targeting: Ensure ads reach the right audience, converting clicks into valuable leads.
• Optimized ROI: Advanced targeting and landing page optimization to maximize conversions.
• Cross-Device Visibility: Reach potential clients wherever they are.
Content Marketing
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Social Media Management for AI Companies
Keep your AI brand visible and engaging with tailored content and strategic post scheduling. Our services help you connect with tech professionals, industry leaders, and potential customers.
How We Drive Your Success
• Strategic Planning: Custom social media strategy aligned with your business goals and industry trends.
• Content Creation: High-quality posts showcasing your AI expertise.
• Scheduling & Tracking: Posts timed for optimal engagement, with performance tracking.
• Dedicated Account Manager: Personalized management of social media accounts with timely reporting on metrics.
• Monthly Reporting: Detailed insights on engagement, growth, and content reach.
• Key Platforms Engagement: Facebook, Instagram, Pinterest, and LinkedIn.
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E-Book Creation for AI Companies
Showcase your AI expertise and establish your brand as an industry authority with well-researched, engaging e-books. Our professionally crafted content helps you educate your audience and generate quality leads.
Why Create E-books for your AI Company
• Showcase Thought Leadership
• Educate Your Audience
• Generate High-Quality Leads
• Tailor Content for Your Audience
How We Drive Your Success
• Content Strategy & Research: In-depth, relevant AI content that resonates with your target audience through strategic collaboration.
• Professional Design: Visually appealing, easy-to-navigate e-books that align with your brand.
• Lead Generation: Optimized with CTAs to turn readers into qualified leads.
• Flexible Formats: Delivered in multiple formats for seamless access across devices.
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Blog Writing Services for AI Companies
Enhance your AI company’s digital presence with high-quality, SEO-optimized blog content that engages your audience and establishes thought leadership. Our experienced writers craft insightful posts tailored to your business goals and industry trends.
Why You Need a Blog for your AI Company
• Establish Thought Leadership
• Drive Organic Traffic
• Engage Your Target Audience
• Support Lead Generation
• Showcase InnovationHow We Drive Your Success
• Industry-Specific Content: Relevant, research-driven blog posts that reflect the latest AI developments.
• SEO Optimization: Strategic keyword integration to boost search engine rankings and drive organic traffic.
• Engaging Storytelling: Complex AI subjects are transformed into clear, compelling narratives that inform and captivate.
• Consistency: Maintain a regular blog schedule with fresh, valuable content.
• Lead Generation Support: Convert visitors into strong leads with well-structured blog content.
Video & Animation
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Animated Explainer Videos for AI Companies
Communicate complex AI concepts with engaging, easy-to-understand animated explainer videos. Our videos combine dynamic visuals with concise storytelling to showcase your AI technology, making it accessible for clients, stakeholders, and audiences across platforms.
Why Explainer Videos Are Important
• Simplify Complex Concepts
• Boost Engagement and Capture Attention
• Accelerate Decision Making
• Showcase Innovation
• Increase Brand RecallHow We Drive Your Success
• Tailored Storytelling: Simplify complex AI concepts without losing the technical depth with resonating narratives.
• Custom Animation & Design: Tailored animation that visualizes your AI processes and data flows and is aligned with your brand.
• Professional Voiceovers: Enhance engagement with clear, easy-to-follow narration.
• Cross-Platform Optimization: Videos formatted for seamless playback on all devices.
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Testimonial Video Post-Production for AI Companies
Turn raw customer footage into polished, professional testimonial videos that build trust and showcase the real-world impact of your AI solutions. We handle all aspects of post-production, ensuring your video captivates and engages your audience.
Why Testimonial Videos Are Important
• Bring Customer Stories to Life
• Spotlight Key Successes
• Boost Engagement with Real-World ExperiencesHow We Drive Your Success
• Footage Review & Story Development: We craft a compelling narrative from your raw footage, highlighting customer success with your AI technology.
• Professional Editing & Visual Enhancements: Smooth transitions, text overlays, and visual effects ensure a polished final product.
• Audio Refinement: Clear, professional sound with background noise removal.
• Branding & Graphics Integration: Incorporate your logo, graphics, and data to reinforce your brand.
• Multi-Platform Formatting: Optimized for sharing across websites, social media, and presentations.
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Short-Form Video Post-Production for AI Companies
Capture attention and communicate your AI message quickly with dynamic, high-impact, short-form videos. We edit your existing footage into concise, engaging clips that resonate across platforms like LinkedIn, TikTok, and Instagram.
Why You Need Short Form Videos
• Repurpose Content to Maximize Usage
• Increase Engagement with Quick Clips
• Spotlight Key Features and Messages
• Boost Social Media Presence
How We Drive Your Success
• Footage Review & Strategy: We select the most impactful moments to engage your audience.
• Professional Editing: Trimmed, polished clips with smooth transitions and visual effects.
• Branding & Graphics Integration: Add logos, colors, and captions for brand consistency.
• Time and Cost Efficiency: Repurposing footage delivers fresh, engaging clips without the need for new shoots.
• Social Media Optimization: Videos formatted for the ideal length and specifications of each platform.
