A video for every launch.
Generative turns your features into animated explainers in your brand. Buy credits each quarter and spend them on launches, onboarding, sales, and social.
Animated explainers.
Design, UGC, and short video.
Spec work. These are self-initiated concepts made to demonstrate our process. They were not commissioned by, and are not affiliated with or endorsed by, the brands shown. Headlines and figures in them are illustrative.
Brands we've created content for
“Generative is an invaluable partner for any organization. You'd have a hard time finding a more knowledgeable, reliable, and results-driven team.”
“With deep B2B experience and broad strategic and creative capabilities Generative has been instrumental in producing content at scale.”
Explainers in any style.
Six explainers, each built in the brand's own colours, type, and product UI. A 40-second piece uses 3 credits.
Spec work, made to show our process. Ledra, Wayline, and Zedly are invented brands, not real companies. The MARC, Firstwork, and Sprout films are self-initiated concepts: they were not commissioned by, and are not affiliated with or endorsed by, those companies. Figures in all six films are illustrative.
Your credits work across the studio.
Start with explainers, then move credits to design, imagery, or short video as the quarter changes. One team makes all of it.
Video
Animated product stories for software teams, and creator-style ads for consumer brands. Both run on the same credits.
Design and brand
Everything else a launch needs, made on the brand system behind your explainers so it all looks like one company.
One credit is 15 seconds of finished animation.
Pick a plan, then spend your credits on any service. Billed monthly, in US dollars.
$6,000
Starter
24 credits a quarter. About 6 minutes of video, or a mix of services. Billed at $2,000 a month.
$10,500
Growth
48 credits a quarter. About 12 minutes of video, or a mix of services. Billed at $3,500 a month.
$18,000
Scale
96 credits a quarter. About 24 minutes of video, or a mix of services. Billed at $6,000 a month.
One-time projects start at $3,000 for 8 credits, plus $1,500 for brand system setup.
Your brand goes in, finished animation comes out.
01
Call
We learn your product, what ships next, and how many credits a quarter you need.
02
Brand system
Your logo, colours, fonts, and product UI become rules every frame follows.
03
Brief
You approve a short brief. There are no scripts or storyboards to sign off.
04
First cut
We go straight to a first cut, checked by a person, then revise within the brief as much as you need.
A creative director on every piece.
Generative was founded by Casey Milone, a former Creative Director at NVIDIA and Microsoft. Casey has spent years building AI production workflows for design, imagery, and motion, and still directs and reviews every piece that leaves the studio.
Questions before you start.
What does it cost?
Plans start at $6,000 a quarter for 24 credits, billed monthly. One-time projects start at $3,000 for 8 credits, plus $1,500 for brand system setup. Book a 30-minute call and we'll help you pick the right fit.
What counts as a credit?
One credit is 15 seconds of finished animation. Video rounds up by length, so 16 to 30 seconds uses two credits. Design and writing have their own credit sizes on the pricing page.
Can we split a credit?
No. Each piece uses at least one credit, and each video is delivered in one format: 16:9, 9:16, or 1:1.
Is there a script or storyboard?
No. You approve a short brief, and we go straight to a first cut. Then we revise within the brief as much as you need, in writing.
Are cutdowns free?
Exact cuts are. If you have a finished video and send the timestamps you want, we'll cut those shorter pieces in the same aspect ratio for free. A new aspect ratio, layout, or design work uses new credits.
Will it actually look like our product?
That is the point of the brand system. We build from your real product UI, logo files, and guidelines, and a person checks every frame for accuracy before delivery.
Do you do voiceover?
Not yet. Every piece ships with captions and licensed music, built to work on mute in social feeds.
Can we use everything you make commercially?
Yes. Deliverables are produced for your commercial use, and we work with commercially licensed models and tools. Where an asset depends on something with its own terms, such as a licensed font, we tell you before it ships.
What do you need from us to start?
Your brand guidelines (or whatever exists of them), logo files, screenshots or access to your product, and a list of what's shipping next. We handle the rest.
Is our material kept private?
Yes. Your brand files, product references, and briefs are used only to produce your work.
Do you work with other agencies?
Yes. We offer white-label production for agencies that need more capacity in writing, design, product imagery, or video, delivered under your name.
What are you shipping next?
Book a 30-minute call. We'll look at your roadmap, how many credits it needs, and what it would look like in your brand.