On-brand animation, done for you
Animated explainers that keep pace with rapid AI development.
Founded by a former NVIDIA and Microsoft Creative Director.
Brands we've created content for
Sample work
Three made-up brand examples.
Each sample runs 25 seconds, so each one uses 2 credits. We don't use templates, so your brief tells any story that moves you.
Wayline · Fleet charging
Zoom out
From one delivery to one route, one depot, one city, then the whole network.
25 seconds · 2 credits
Ledra · Accounts payable
Follow the invoice
One invoice, from the inbox to closed books, in six beats.
25 seconds · 2 credits
Zedly · Sleep and training app
One bad night
A short night, a moved workout, and a better Thursday, told on phone and watch.
25 seconds · 2 credits
Spec work. Ledra, Wayline, and Zedly are invented brands, made to show our process. They aren't real companies, and the names and figures in them are illustrative.
More on explainersThe problem
Your product ships faster than your video does.
Software teams can now launch a feature every few days with AI. Most of it goes out as a screenshot, because one-off video projects can't keep up.
One-off video projects
- A new brief and a new quote for every video
- Weeks of back-and-forth on each project
- Templates that don't look like your product
- Launches ship before the video does
- Or a full-time motion hire you can't keep busy
Generative
- A set number of credits each quarter, for any service
- Built on your colours, type, and product UI
- Design and brand pulled from your existing resources
- Checked by a person, with unlimited revisions
- Delivered in 16:9, 9:16, or 1:1
Credits
Bought in credits, spent on anything.
One credit is 15 seconds of finished animation, or its equal in design or writing. Pick how many you need each quarter and spend them on any service.
Starter
$6,000 a quarter
Billed monthly at $2,000
24 credits a quarter
About 6 minutes of video, or a mix of services
About one 30-second piece a week, or a steady mix of video, design, and writing.
Growth
$10,500 a quarter
Billed monthly at $3,500
48 credits a quarter
About 12 minutes of video, or a mix of services
Two pieces a week across launches, onboarding, sales, and social.
Scale
$18,000 a quarter
Billed monthly at $6,000
96 credits a quarter
About 24 minutes of video, or a mix of services
Four pieces a week for several teams shipping at once.
Quarterly plans, billed monthly. Spend your credits on any service. Need more in a quarter? Add credits at your plan's rate: $250 on Starter, $220 on Growth, or $190 on Scale. Brand system setup is included in every plan.
How it works
Your brand goes in. Finished animation comes out.
Before we animate anything, we build your brand into a system every frame has to follow. That's what keeps the tenth piece as on-brand as the first.
Brand compliance check
Every asset is checked against your brand system by a person before it reaches you.
- 01
30-minute call
We learn your product, what's shipping next, and how many credits a quarter you'll need.
- 02
Brand system
Your logo, colours, fonts, and product UI become rules every frame has to follow.
- 03
Brief
You approve a short brief. No scripts, no storyboards, no waiting.
- 04
First cut and revisions
We go straight to a first cut, checked by a person, then revise as much as you need within the brief.
More from the studio
We make a lot of other things as well.
Writing, social and ad design, decks and print, product imagery, UGC-style video, and brand systems. Our team makes all of it, on the same brand system as your explainers.
Who you're working with
Creative direction first. AI second.
Generative was founded by Casey Milone, a former Creative Director at NVIDIA and Microsoft. Casey has spent years building AI production workflows for writing, design, imagery, and motion, and still directs and reviews every piece that leaves the studio.
The tools change every month. Brand judgement, editorial standards, and an eye for what's off are what make AI work usable. We get more out of AI tools than you do (sorry, not sorry).
FAQ
Questions we hear a lot
What does it cost?+
Plans start at $6,000 a quarter for 24 credits, billed monthly. One-time projects start at $3,000 for 8 credits, plus $1,500 for brand system setup. Book a 30-minute call and we'll help you pick the right fit.
What counts as a credit?+
One credit is 15 seconds of finished animation. Video rounds up by length, so 16 to 30 seconds uses two credits. Design and writing have their own credit sizes on the pricing page.
Can we split a credit?+
No. Each piece uses at least one credit, and each video is delivered in one format: 16:9, 9:16, or 1:1.
Is there a script or storyboard?+
No. You approve a short brief, and we go straight to a first cut. Then we revise within the brief as much as you need, in writing.
Are cutdowns free?+
Exact cuts are. If you have a finished video and send the timestamps you want, we'll cut those shorter pieces in the same aspect ratio for free. A new aspect ratio, layout, or design work uses new credits.
Will it actually look like our product?+
That is the point of the brand system. We build from your real product UI, logo files, and guidelines, and a person checks every frame for accuracy before delivery.
Do you do voiceover?+
Not yet. Every piece ships with captions and licensed music, built to work on mute in social feeds.
Can we use everything you make commercially?+
Yes. Deliverables are produced for your commercial use, and we work with commercially licensed models and tools. Where an asset depends on something with its own terms, such as a licensed font, we tell you before it ships.
What do you need from us to start?+
Your brand guidelines (or whatever exists of them), logo files, screenshots or access to your product, and a list of what's shipping next. We handle the rest.
Is our material kept private?+
Yes. Your brand files, product references, and briefs are used only to produce your work.
Do you work with other agencies?+
Yes. We offer white-label production for agencies that need more capacity in writing, design, product imagery, or video, delivered under your name.
Let's talk
See your product explained in your brand.
Book a 30-minute call. We'll look at what you're shipping, how many credits it needs, and what it would look like in your brand.